Betsson has strengthened its US market presence by securing a 35% ownership in the platform supplier Strive. This transaction, executed through Betsson’s investment subsidiary, is estimated at $6.5 million and grants Betsson the right to augment its stake after Strive’s projected US public offering in the second half of 2021.
This action is particularly noteworthy as it provides Betsson with control over the technology underpinning Strive’s platform. Betsson had previously collaborated with TG Lab, the developers of this platform, to employ it for their US growth strategy. Through this acquisition, Betsson obtains direct management of this vital technology.
Betsson’s Chief Executive, Pontus Lindwall, stressed the significance of this acquisition for their US aspirations. He underscored the scarcity of robust and adaptable Player Account Management (PAM) and sports betting platforms suitable for the intricate US regulatory environment. This strategic investment enables Betsson to utilize Strive’s platform for their Betsafe brand in Colorado and potentially broaden their reach across additional states.
This agreement introduces a pair of premier internet gaming services to the United States.
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