Betano has formally entered the UK market via a collaboration with Aston Villa Football Club. This alliance with BV Group, made possible through Betano’s parent company Kaizen Gaming, unlocks numerous possibilities for British consumers.
Enthusiasts and punters can now utilize Betano’s platform, recognized for its improved wagering choices, enhanced odds, and cutting-edge bet construction tool. The partnership also prioritizes ethical gaming, with BV Group integrating its robust user safeguard system, Sentinel.
This introduction is ideally synchronized with significant summer athletic competitions. Betano will be a vital participant as an official backer of both the Copa América 2024 and UEFA Euro 2024. To commemorate their entry into the UK, they are even providing new clients a chance to win passes to the Euros in Germany.
Although this signifies their official UK debut, Betano is already generating excitement. They have secured a prominent position as Aston Villa’s primary shirt sponsor for the forthcoming season.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, stressed the significance of identifying the ideal partner in BV Group, stating their eagerness for Betano’s future in the UK. Brent Almeida, Chief Commercial Officer of BV Group, mirrored this feeling, expressing enthusiasm for the joint effort.
BV Group is experiencing a surge of success, and this recent accomplishment only solidifies their position. The company firmly believes that their cutting-edge technology and seamless processes will provide Betano users with an enjoyable, safe, and thrilling gaming adventure.
Shifting our focus to other developments in the sports betting realm, UTR Sports has secured a multi-year agreement with Sportradar, encompassing the UTR Pro Tennis Tour (PTT).
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