A premier sports wagering media organization, Better Collective, has designated Pernille Holbøll as their latest Head of AI-Crafted Editorial Material and Content Advancement. Holbøll, a seasoned media leader, possesses extensive experience from her prior positions as Chief Editor of Ekstra Bladet, a well-known Danish news source, and Managing Editor at BT.
Commencing her new position on December 1st, 2023, Holbøll will guide the strategic creation and execution of AI-powered content throughout Better Collective’s collection of sports media platforms. She will work closely with diverse groups to utilize the potential of AI, guaranteeing the company stays ahead in content innovation within the sports media realm.
Holbøll conveyed her enthusiasm about joining Better Collective, acknowledging the company’s distinctive place at the junction of technology and media. She highlighted the significance of employing AI’s abilities to generate and broaden editorial material worldwide.
The consistent excellence demonstrated by the Better Collective group, particularly their significant strides in AI development, has truly impressed me. I am enthusiastic about offering strategic guidance to support Better Collective’s continued pursuit of its ambitious goals. Rejoining this team fills me with excitement.”
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