A prominent iGaming and sports wagering information and solutions provider, Cipher Sports Technology Group, has teamed up with Times Leader Media Group, a well-known Pennsylvania newspaper publisher. Through this collaboration, Cipher Sports will equip the Times Leader’s website with a new sports betting area.
This promising venture will offer readers insightful commentary and forecasts for both professional and collegiate athletic competitions.
Kerry Miscavage, the publisher of Times Leader Media Group, conveyed his excitement about the partnership, remarking, “We are delighted to collaborate with Cipher Sports Technology Group to provide our Pennsylvania readers with an engaging and immersive sports betting platform.” He highlighted that the fusion of Times Leader’s extensive news reporting expertise with Cipher’s advanced predictive analytics will considerably enrich their coverage of local and national sporting contests.
Pennsylvania possesses one of the most developed sports wagering markets in the United States. The state was among the pioneers in legalizing sports betting in November 2018, shortly after the Supreme Court overturned the federal prohibition in May of that year. Internet and mobile betting commenced in May 2019, and the Pennsylvania Gaming Control Board has remained a leader in responsible gaming, even introducing a self-exclusion program earlier this year.
Cipher Sports Technology Group’s leader, Adam Fiske, emphasized the collaborative potential between Cipher’s data analysis and the Times Leader’s extensive audience, assuring a substantial enhancement to the sports wagering experience for their patrons. He stressed their mutual goal of a platform that not only amuses but also equips users to make knowledgeable betting choices.
The Times Leader Group is launching its sports wagering endeavor with focused promotional initiatives for its subscriber base. This coincides with a favorable period, as Pennsylvania’s gaming income climbed by 9% in July 2023. Significantly, sports wagering income experienced an even more remarkable surge, escalating by 48%.
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