The renowned Italian soccer club, AC Milan, has officially entered the thriving esports arena by joining forces with QLASH, a prominent esports entity.
This collaboration will witness the Serie A titan participate in esports competitions worldwide under the banner “AC Milan QLASH.” QLASH, recently honored as Italy’s premier esports team, will collaborate with the club to field players in a range of games, including, naturally, football simulations.
Among the noteworthy upcoming events are the FIFA Global Series and the FIFA Club World Cup, in addition to the popular mobile game Brawl Stars.
“We are pleased to unveil this new alliance with QLASH,” stated Casper Stylsvig, Chief Revenue Officer of AC Milan. “We firmly believe it will be an exhilarating and remarkable adventure, both for us and our global fanbase, and we are delighted to be teaming up with a leading esports group like QLASH to further cultivate our presence within the esports realm.”
Luca Pagano, QLASH Co-Founder and CEO, also expressed enthusiasm about the partnership: “Esports presents a substantial expansion prospect for conventional sports entities, those bold and inventive enough to embrace transformation.
“We are excited and honored that AC Milan selected QLASH as their esports branch, not solely on an operational level but also in terms of branding and commercial aspects.”
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