888bet is aggressively expanding its presence in Africa, with recent launches in Kenya, Tanzania, Mozambique, and Zambia. This strategic move is central to 888’s ambition of becoming a dominant force in the global online wagering industry.
Spearheading this initiative is 888Africa, a newly established division under the leadership of seasoned industry executive Christopher Coyne. Demonstrating remarkable speed, they have already obtained necessary permits and gone live in these four nations within just six months of inception.
Coyne expresses strong belief that 888’s well-established brand recognition and positive standing will propel them to a leading position in these emerging sectors. They aim to deliver a distinctive betting experience and have outlined intentions for further expansion in the near future.
Itai Pazner, 888’s Chief Executive Officer, conveys enthusiasm about the growth prospects in Africa, viewing this as merely the initial phase for 888Africa. He is confident that they possess a successful model to introduce players to the allure of the 888 brand.
Near September’s conclusion, Betsoft Gaming collaborated with 888casino to introduce its slot machine offerings in the Romanian market.
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